Coca-Cola announced on May 23, 2022, that it will discontinue the Honest Tea brand, although it will continue to sell it through the end of the year.
Honest Tea co-founder Seth Goldman said the decision was a “gut punch” and noted that thousands of people, including employees and distributors, had invested in building the brand.
Coca-Cola confirmed this news in a statement to USA TODAY, mentioning the company’s strategy of:
“challenging itself to think differently about how our brands help accelerate our business transformation, reflect consumer choice and grow as a company.” – Coca Cola
