Honest Tea Will be Discontinued After 2022

Coca-Cola announced on May 23, 2022, that it will discontinue the Honest Tea brand, although it will continue to sell it through the end of the year.

Honest Tea co-founder Seth Goldman said the decision was a “gut punch” and noted that thousands of people, including employees and distributors, had invested in building the brand.

Coca-Cola confirmed this news in a statement to USA TODAY, mentioning the company’s strategy of:

“challenging itself to think differently about how our brands help accelerate our business transformation, reflect consumer choice and grow as a company.” – Coca Cola

Travis Joynson

Travis Joynson

Travis Joynson is the founder and chief editor of the Professional Tea Taster.

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