The Importance of Tea Tasters In The Tea Industry

Although the tea plant originates from China, tea has become a global product and is now grown in many other regions of the world as well. When world-wide demand for tea increased, so did the demand for quality tea. Since then, tea tasters have become an integral part of the tea industry, as they help tea companies release consistent products that their customers will enjoy.

There are many reasons why companies hire professional tea tasters, but ultimately, when you sell a product such as tea, you need a consistent product. Hiring somebody who has experience tasting and judging tea can help you achieve that by working with you to blend and process tea into a consistent well-branded product.

There are many difficulties involved in such a career. Since tea is a natural product, the quality of the harvest can vary drastically each year depending upon weather conditions and which farming methods are used.

Blending the tea is another important aspect of being a professional tea taster. It’s actually a lot more difficult than it sounds. Since the quality and flavor of the tea vary each year and harvest, you have to work with what is available at hand and achieve quality, consistent results so customers receive the exact product they are expecting.

This is an important aspect of customer retention when selling a branded product and it takes a lot of practice to achieve this at scale.

Companies without a tea taster often sell more single-origin, unblended teas and end up relying on the either the farmer’s word or the company owner’s personal flavor preferences.

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